The Game is changing

Indian Sports Goods Industry: The Game is changing

In a Cricket crazy nation, other sports are slowly but definitively holding ground. Indian Super League, Pro Kabbadi, Premier Badminton League, Hockey India League have come and are here to stay.

Along with the sports and the sportsmen, it is important to develop sports eco-system as well. There are leagues promoting both professional as well as recreational sports. Startups like Sports Gurukool, Kooh Sports, who are reinforcing different sports at school level. Sports festival like Indian Derby weekend in Maharashtra, Jaisalmer Desert Festival in Rajasthan, Khel Mahakumbh and International kite festival in Gujarat are encouraging sports tourism internally. Global giants such as Decathlon, the North Face are entering India. New age companies like SportsQ (Continuous cycle of assessments and improvements to sportsmen in the areas of Physical Fitness, Sports Nutrition, Mental Toughness and Genetics) Spotrz Village (events, after-school sports, sports sponsorship, sports tickets, school sports, and sports technology – primarily at a grass root and recreational sports level) Sportskeeda: (It is the biggest all sports website in India, with over 160 mn page views monthly. Users engage in this website, read, write and post their view. This website also offers news, real time updates and videos) are changing the way sports is perceived in India.

However, one always forgets the person who makes the bat or buffs the seams on the footballs. Who makes sports towels or the all-important yoga mats. The sports goods industry in India is an old one and its worth looking at. In India, the Sports Goods Industry was founded by Sardar Bahadur, Sardar Ganda Singh Oberoi in the year 1883 at Sialkot.

Sports Equipment became the first Indian Industrial Product to be exported in 1885.”

India is among the largest sports goods manufacturers in Asia after countries like China and Japan. Although its share in global trade is only around one per cent.

The towels produced every year for the prestigious Wimbledon Grand Slam tennis tournament are produced in a factory in Gujarat (Welspun India), while footballs used in many of the international football tournaments across the globe are manufactured in the city of Jalandhar.

The Indian sports goods industry manufactures more than 300 items.

United Kingdom is the one of the major importer of sports goods manufactured in India followed by countries like USA, Germany, France and Australia.

Facts of Sports goods industry in India



Manufacturing clusters of Jalandhar and Meerut:


This cluster is called a transplanted cluster, as a major segment of this cluster, which was originally part of Sialkot of undivided India, moved to Jalandhar on India’s partition. It is an important supplier of quality sports goods to more than 130 countries including some of the developed nations of the world. The Jalandhar cluster is also the only cluster to introduce the concept of machine-stitched footballs to meet the demands of the FIFA world cup 2010 and beyond.


There are about 1,250 registered and 2,000 unregistered big and small sports goods manufacturing units providing direct and indirect employment to approx 70,000 persons in the Meerut District of Uttar Pradesh.

The above clusters are providing employment to more than 500,000 people.


India also has some niche manufacturers in Sports goods. Companies like

 The company is into business of manufacturing golf balls and it is India’s only and exclusive golf ball manufacturing unit with current installed capacity of 12000 dozen balls per day.


The Company was established in 1980 and is a public limited company listed on the stock exchanges in India. It is a leader in Sports Goods in India having a very wide range of products for many sports like Football, Volleyball, Cricket, Tennis, etc. The company makes available health & fitness equipment of international quality and of renowned world brands as well.

Sports goods industry in India is highly underdeveloped and needs push from both government and private players. Increasing importance of sports at schools and colleges help domestic consumptions. As an emerging Indian sportswear brand “Shiv-Naresh” is leveraging the growing popular culture of sports in India.

This article is penned by Ritesh Mistry, Investment Adviser, Moneybee Investment Advisors Private Limited. For more details, please email on

June 26, 2018

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